Word: theda
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Dates: during 1930-1939
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...National School Service (circulation: 20,000,000 homes); its syndicated news (20,000 columns a week), boiler-plate ads, feature stories by such writers as Mary Roberts Rinehart, Booth Tarkington, Rex Beach. Few have forgotten the CPI's war expositions, its traveling French officers, such stunts as Theda Bara in her Liberty Bond booth before the New York Public Library (receipts: $300,000 in one day). But the most voluminous memory will be surprised at the scope of the CPI in Words that...
...Lamarr in Algiers, it is plain that M.G.M. is on the side of M. Delaroch. In mood and decor, Lady of the Tropics is a faithful echo of the Wanger picture that introduced Cinemactress Lamarr to the U. S., made her the most celebrated siren of the screen since Theda Bara. After spending a small fortune on a picture with Spencer Tracy that had to be junked, M.G.M. handed Hedy and Screenwriter Ben Hecht over to Producer Sam Zimbalist, fresh from Tarzan Finds A Son. Practical Mr. Zimbalist, correctly figuring that audiences would like a picture as much like Algiers...
...free-for-alls broke out when subtitles were too long. The fun lasted until the operator switched on the lights and bawled: "Shut up, you brats, or I'll throw you all out." Ruth and Eileen never lost their love for it. In Cleveland, they sat through Theda Bara and Wally Reid pictures, holding their hats before their eyes at the sad parts, weeping copiously. They were getting to be big girls, having their teeth straightened, when Rudolph Valentino appeared to pale all previous movie experiences...
...enjoyed our first shave and reminisced on that glorious afternoon when we'd won the game single handed, saved the day, and made the world safe for Democracy. A reaction was only natural for so precocious a youth, and it came in a tendency toward manfully swapping glances with Theda Bara or in clinging to our ideals and displaying a gentle-manly disdain for the mating call of the cow-Balinese in "Goona-Goona." But we soon hit the nadir; we liked our lady friends to wear their skirts around their necks and liked our alcohol distilled from hair tonic...
...Oriental quarter. To please ladies, LIFE'S cinema hero-of- the-week was Hollywood's "beautiful" Robert Taylor, who plays opposite Greta Garbo in Camille to be released shortly. Following this feature, LIFE presented four other memorable Camilles: Bernhardt's, Ethel Barrymore's, Theda Bara's, Eva Le Gallienne's. A memorable color shot from the live theatre showed Helen Hayes & Co. in the great third-act pageant of Victoria Regina, eye-filling scene hitherto overlooked by snappers of performance pictures. To LIFE'S editors Miss Hayes also opened her private albums...