Word: themes
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Dates: during 1920-1929
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...other "dealer helps," and $600,000 for radio. The $12,300,000 appropriation is probably the largest sum ever invested in the advertising of one product. General Motors has spent about $17,000,000 in a year's advertising, but this amount included many cars, many agencies. The theme of the 1929 Lucky Strike campaign will presumably be the "Reach for a Lucky when you feel like eating sweets" idea which has already provoked a war between the candy industry and American Tobacco Co. Lord & Thomas and Logan is handling the account...
...American arrives in Paris-presumably Gershwin himself, since he was there recently on the proceeds from his musical comedy tunes.* He leaves his hotel on a sunny spring morning, starts gaily down the Champs Elysees to the first walking theme. Taxis stop him first. Their horns amuse him, so four horns came back with him to the U. S. to make their debuts with the Philharmonic. ... On he goes, swinging his cane, past a cafe door where trombones are moaning measures of La Maxixe. On he goes, past a cathedral, or perhaps the Grand Palais, slackens his pace...
...only the most desperate editorial crisis could induce the Vindex or Horae Scholasticae to print Mr. V. A. Brown's maudlin sentimentality or Mr. R. S. Minturn's epic of life-force agonies under any other head than that of humor. If your notions of story writing include the theme of the college bounder whose incredible extravagance leads him to the purchase of rosewood mounted radios and such bibelots with which to satisfy his sybaritic lusts and whose ultimate depravity is the selling of a pair of football tickets to a speculator, "the act, he knew, of a certain type...
...Three Season" by Mr. Parker is a prolonged lyric in decasyllabic rymed double quatrains, which, in spite of its occasional cliches and vaguely tenuous theme, is well sustained and successful...
...article of the magazine TIME is a complete fabrication. You are authorized to describe it as a swindle. His Majesty has never put to me such a question as that set forth in the article; never has a conversation with him even touched on that theme. The article lies and deceives its readers with an obvious purpose...