Word: themes
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Dates: during 1930-1939
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...fast or as far in its price policies as it has in its technological skill. Cynics claim that this was because Big Business designed its price policies primarily for monopolistic and profit-hogging reasons. The new Brookings book, Industrial Price Policies and Economic Progress, therefore took as its theme the factors that entered into an executive's choice of certain prices for his company's products. Lion's share of the credit for the first four volumes went to the Institution's president, bald, vigorous Harold G. Moulton. Actually the concept was as much the creation...
...electric bulbs that flash off & on under photo-electric impulses, the advertisement, designed by Cartoonist Otto Soglow, runs steadily for five minutes, automatically repeats itself, resembles a Walt Disney cinema short. The cartoon shows two elflike characters making love, smoking cigarets, blowing smoke rings ; it will have a different theme every two months. Located at 43rd Street and Broadway, it is a half-block long, two-and-a-half stories high, uses electricity sufficient to illuminate a city of 5,000, will cost P. Lorillard & Co. $5,000 a month...
...year, including the cost of an automobile and other perquisites furnished him. And with an advertising expenditure vastly smaller than its competitors Philip Morris has for five years had the fastest growth of them all. This, Milton Biow lays to the fact that Philip Morris has stuck to one theme and one slogan without switching from one idea to another every few months as do many others. At any rate Philip Morris spent only $908,497 for advertising (exclusive of radio talent) in 1937 as compared with $8,500,000 for Camel, $8,900,000 for Chesterfield...
...this and much, much more. Infinite variations of the theme. The ebb and flow of one life during four hectic and fleeting years in the most stubborn, parsimonious, tyrannical, antediluvian, irritating, tractable, generous, democratic, progressive, lovable university in America. To those who will become only a name with numerals on a card index file and a musty bluebook--goodbye. Your worthwhile additions to college life, and there were some, will be remembered; the rest forgotten. You are not Harvard any more. But you are, always Harvard...
...with 315 of his most representative Poems now Collected, readers will realize that Cummings' technical unconventionalities have been essential from the start. Only with such assistance could he have made words bespeak his all but ineffable theme: the all-importance-for good men and true poets-of being Nobody...