Word: themes
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Dates: during 1940-1949
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...youpy, yappy yay, yappy yay, Coma ti yi youpy yappy yay," which probably sounded like static to Russian ears), a talk on a new cure for hay fever (the U.S. has 5,000,000 sufferers), and a new method of exploring the Milky Way. When the closing theme, the Battle Hymn of the Republic, went out over the air, Soviet Russia was still at least as distant as the Milky Way. Just as the Voice of America signed off, the Voice of Russia (Moscow Radio's foreign service) went on the air with a denunciation of "U.S. imperialists...
...universities which receive them in stony silence. Actually, educators are capable of saying things that need listening to and the conclusions of last week's conference including Dean Emeritus Roscoe Pound-which met at Princeton, were bright, forthright, and in large measure need acting on. Their big, blunt theme is that the world's universities are "strongholds of nationalism," that, "so long as this is true, universities actually can unwittingly promote war," and that "they should have one responsibility above all-to take the lead in helping nations to understand each other, and in training young men to think...
Murmurs of protest increased hourly as the distillery repeated the renowned six-da cheer, but substituted "crofts" for the crucial "Fight!" Driven desperate by repetition of the blurb, one brass artist began a substitute commercial featuring the theme...
...touches. His chapters on Alice's solitary jag and on Camille's tired parrying of Louie, a diffident but brutal tinhorn Don Juan, are clever little stories in themselves. He writes with delicacy of the blundering stratagems and satisfactions of an adolescent mechanic called Pimples. But in theme and design the novel is a disappointing piece of second-rate, back-to-the-bulls fiction. Moreover, Steinbeck writes carelessly. Mrs. Pritchard has never known a day's pain on page 64; on page 210 she begins to get one of her periodic, prostrating migraines...
Finally, the film industry must itself raise the standard of film advertising. In most cases, cinema publicity is far more offensive than any film would dare to be. No sooner do Hollywood publicity departments concoct an advance campaign built about the usual theme, sex, than the self-chosen censors catch the scent, and like a pack of bewildered blood-hounds, bay along the trail straight into the press agent's trap. Some taste must be applied to film advertising if the scope of film censorship is not to grow. The motion picture industry must play a responsible role and clean...