Word: themes
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Dates: during 1940-1949
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...Never Know Us. In another week or so Editor Ingersoll plans to unveil a PM drastically restyled typographically, with less foreign and more local news. Along with the shake-up will come an advertising campaign to boost circulation (now 145,000, the lowest of Manhattan's nine dailies). Theme: it's a new PM, not the newspaper you think it is. Says Ingersoll: "If you're always crusading, you get to be a bore...
...time the President was introduced, the crowd had begun to thin out. The President's high, flat voice was strong as he emphasized his theme: "We are determined to remain strong . . . to exercise [our] leadership on behalf of a world of peace. . . ." Slowly he measured off the three points on which he said U.S. power for peace depends: 1) unification of the armed services; 2) temporary extension of Selective Service; 3) universal military training. "Now, even in an election year like this, nobody should play politics with the national safety." There was no audible response...
...hard-hitting owner-editor of the Christian Century had a lot on his mind. Charles Clayton Morrison decided to write a series of articles on the challenging theme, "Can Protestantism Win America?"* This week, in the second installment, came a startling if partial answer: "Protestantism has given no convincing evidence that, in its present state, it is able to . . . awaken a vital response to the realities of the Christian gospel...
...Multiple Management are three elective employe bodies: a junior board of directors, a factory board, and a sales and advertising board. Their function is to feed ideas to the senior (stockholders') board. In a five-year period, 2,109 such ideas were adopted, among them the Olde English theme for advertising: only six were scrapped. This creative drive, President McCormick soberly believes, pulled his company out of the red, has kept it going ever since...
Then he went back to Hollywood to begin work on another speech on the same theme. The occasion: a Peabody Award (TIME, March 25), this month. Said he: "I will amplify my feelings about radio's part in the post-atomic world. My feeling is that most people are as nauseated as I am. It isn't enough to be amused when you have to endure those horrible jangle-jingles...