Word: themes
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...workaholic exec at Xymos, a shady Silicon Valley start-up. Xymos builds tiny nanorobots that possess no intelligence of their own but can assemble themselves, insect-like, into swarms capable of solving complex problems, reproducing and even evolving. Since the thoughtless hubris of scientists is Crichton's Big Theme, all this must go terribly wrong. A nanoswarm gets loose in the Nevada desert and starts killing people. It falls to Jack to fight...
...Stonecipher thought it was hokey when he heard that his biotechnology convention was booked at the Wild Horse Pass Resort and Spa outside Phoenix, Arizona. The idea of a hotel designed around a western theme "sounded like a dude ranch," he says. Instead, the marketing manager from San Jose, California, found rooms decorated with authentic baskets and pottery from the native Pima and Maricopa tribes; an upscale spa that offered such Native American-inspired treatments as tashogith, a clarification bath using juniper and cypress; and the Kai restaurant, which features dishes like lobster with fry bread, an Indian staple. Says...
...fastest-growing trends in travel is theme hotels. There are concepts for every taste: from the elegant Library Hotel in midtown Manhattan, where room numbers are based on the Dewey decimal system of classifying books (900.004 for the Asian History room), to the adventurous Jules' Undersea Lodge at the bottom of the Emerald Lagoon in Key Largo, Florida, where guests scuba dive to the entry of their underwater accommodations. "This is a real trend for the traveler who has been there, done that," says Mary Tabacchi, professor of hotel management at Cornell University's School of Hotel Administration. "There...
...cheered the Viking costume he wore to a football game, says he intentionally made the place "a little different" to distinguish it from the thousands of bed-and-breakfast inns. For those who insist on a 21st century association with the word Vikings, he's also created a football-theme room complete with AstroTurf, lockers from the Minnesota team's practice facilities and a urinal emblazoned with arch-rivals Green Bay Packers' emblem...
...Even hotels at the top end of the spectrum are adopting the high-concept approach. In New York City, the Library Hotel, where rooms run as high as $395 a night, borrows its theme from the neighboring main branch of the New York Public Library. Each of the hotel's 10 residence floors is dedicated to a different area of knowledge, and every room is subtly decorated with art and books reflecting its particular subject. The eighth floor is the literature floor, and the prints hanging on the wall in room 800.005, the Fairy Tales room, are scenes from...