Word: theming
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...defining theme was their wish to unyoke the regime's long reach into their private lives. They want change in the form of social freedom rather than political freedom; many have become so disillusioned by what they see as a stolen election that they refuse to participate within the current political system...
...fortunes of Six Flags, the country's largest regional theme-park operator, have fallen more steeply than its roller coasters. It's not that the company's 20 parks across North America are all that bad. The management team has worked hard to give the facilities a makeover and offer more family-friendly options. Attendance and revenues actually rose in 2008, despite the onset of the recession and high gas prices last summer. But the company's crippling $2.4 billion debt load led to a $135 million loss last year. Six Flags was $141 million...
...management team soon killed the ads. "Mr. Six went on sabbatical," says Angie Vieira Barocas, senior VP of marketing and entertainment at Six Flags. "People associated him with Six Flags, but he wasn't necessarily converting people's intention to visit our parks into actual visitation." (See pictures of theme parks in China...
...times have changed. In the throes of huge budget cuts, California is wooing cash-flush mainland Chinese tourists to its sun-kissed coastline and world-famous theme parks. So far this year, the state's Travel and Tourism Commission has opened offices in three Chinese cities. In 2005, Governor Arnold Schwarzenegger toured China on a six-day trade mission to peddle his state's produce, technology and raw materials. China is now California's fourth largest export market, after Mexico, Canada and Japan. In 2008 California exported $10.9 billion worth of goods to China, up 40% since...
Fighting crime was Borisov's winning campaign theme, and the Prime Minister-elect has vowed to end corruption, saying he will imprison anyone involved in embezzling funds. But as a former bodyguard with a black belt in karate, Borisov will have to use all his fighting skills if he is to defeat Bulgaria's demons and keep the country in Europe's fold...