Word: thenceforth
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Dates: during 1920-1929
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...where a rich man's son has not been a loafer. Silent, clever, he has originated many an advertising idea. Last year he saw a fat woman munching what he presumed to be either a sweet or a pickle while nearby was a slender girl smoking a cigaret. Thenceforth came a sales-slogan ("Reach for a Lucky instead of a sweet") on which millions were spent. Whether or not Mr. Hill is personally responsible for the newest Lucky Strike campaign ("An ancient prejudice has been removed") is not known. One explanation of the end of the $6 cigaret price...
...Action thenceforth is rapid, confusingly quick compared with the lagging up to that time. The director seemed as willing as the audience to call a halt. The cinema has been adapted from Zane Grey's piece identically named...
...apathy by their students. Professor Franklin Henry Giddings of Columbia belongs in both classes and in neither. Last week, in one of his Friday lectures, Professor Giddings told his listeners that he was retiring from the teaching staff of which he has been a member for 37 years; that thenceforth he would devote himself to research. At this, many of the 60 students who had come to the lecture were seen...
...Washington last week, President C. Zabel Robinson of the U. S. College of Veterinary Surgeons sadly passed out diplomas to the four members of the graduating class; with a sigh, announced that the college, founded 35 years ago, was thenceforth discontinued. Few men care to become horse doctors...
...hundred Detroit grocers, butchers, shoe store keepers and retail sellers of this-and-that railed at Henry Ford last week because his commissary stores were selling commodities to the general public - their customers. Mr. Ford's storekeepers (who sold $12,000,000 worth of goods last year) promised thenceforth to sell only to Ford employes, never to their neighbors...