Word: theorem
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Dates: during 1990-1999
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...mathematics a fin-de-siecle craze would be a bit of an exaggeration, but there is something remarkable about how the most arcane of academic disciplines has finally implanted itself firmly in popular culture. The trend began in 1994 when Princeton University's Andrew Wiles proved Fermat's Last Theorem, a cantankerous problem that had defeated the best mathematical minds for more than 350 years. Not since Archimedes ran naked from his bathtub shouting "Eureka!" has a mathematician received more publicity. PEOPLE magazine put him on its list of "the 25 most intriguing people of the year," the Gap asked...
...although the Gap could not persuade Wiles to pose, other advertisers have succeeded in working mathematics into their marketing messages. Merrill Lynch hailed the Fermat proof in its "human achievement" ads; and Fendi, declaring in Pidgin English that "a woman is theorem which cannot be solved," introduced its Theorema line of enigmatic fragrance, body lotion and bath...
...ACTIVITIES] Fun with geometric transformations, and Godel's incompleteness theorem...
...matron to unshakable icon of the civil rights movement. Collaborating with staff writer Romesh Ratnesar, Fang explained the symbiotic nature of physics and political dissent that he and Sakharov practiced. Says Ratnesar: "He did so in a methodical, disciplined way, as if he were explaining the proof of a theorem." Ratnesar says Fang, who teaches at the University of Arizona, "sees himself as a participant in the democratic struggle in China, despite the long distance he has traveled since...
...most famous for his Ph.D. dissertation in which he proves the "Impossibility Theorem," and he is among the first economists to note the existence of the learning curve...