Word: theoutnet
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...tailers, including gilt groupe and ideeli, have opened shop as members-only discount sites that offer VIP-style sample sales at outlet prices. But the fashion site making the most waves these days is a new online outlet cleverly named theOutnet.com. Opened to the public on April 16, theOutnet - the latest hot spot created by net-a-porter.com founder Natalie Massenet - had 150,000 visitors register prior to the official launch. "With our fashion-forward approach, edited selection and chic format, we will continue to provide savvy shoppers with something new at a great price," says Stephanie Phair, director of theOutnet.com...
...TheOutnet has another innovative feature to keep customers scouring its online racks: so-called Pop-Up sales, which feature items grouped by brand or theme on sale for a limited time of up to 72 hours...
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