Word: thereinlies
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...Therein lies the future of e-mail. Spam messages aimed at attracting customers are ineffective; people are even less likely to respond to e-mail from unfamiliar sources than they are to answer paper junk mail. Jupiter Media Metrix, based in New York City, estimates that marketers pay $125 to attract each new customer using e-mail and only $66 using direct mail. But customers are more receptive to firms they already do business with. Inducing an existing customer to make a new purchase costs $6 using e-mail, vs. $18 for direct mail. Says Jared Blank, a digital-commerce...
...therein lies the answer to people who wonder whether any of the changes of this dark autumn will stick, or whether they pass like a fad, more honorable than most but no more lasting. No one has got it perfectly right. This is not a Disney cartoon. But every time we fail or fall short, we admire just a little more the ones who manage to keep going. And we do our best to catch...
...therein lies the answer to people who wonder whether any of the changes of this dark autumn will stick, or whether they pass like a fad, more honorable than most but no more lasting. No one has got it perfectly right. This is not a Disney cartoon. But every time we fail or fall short, we admire just a little more the ones who manage to keep going. And we do our best to catch...
...Such is not the case with bad Mamet. The Pulitzer Prize-winning author’s language is all about its peculiar, febrile rhythms. A production which fails to capture those rhythms, therefore, falls flat, losing not only the enjoyment of the dialogue, but all of the richness contained therein. Such is the case in the recent production of Oleanna at the Loeb Experimental Theater...
...other words, is 21st century TV. Therein lie its pleasures and its risks. The real-time concept is a dramatic answer to reality TV's aesthetic of immediacy and edge. (Next year NBC will air a real-time Julia Louis-Dreyfus sitcom, tentatively titled 23:12 for the average length of a sitcom minus ads.) But the format is a pain to pull off. The tight time frame means the first few episodes cement choices that will be hard to reverse if the creators have second thoughts. "We had to lay out a map, literally, of where people were...