Word: thereness
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Dates: during 1990-1999
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Nintendo released the game but did not expect much from it. However, while the big electronic companies were giving up on Game Boy, Japanese boys were not. For them the games in the old technology were still affordable; the flashier and high-tech new models were out of reach. Kubo...
There is a limit to the role playing. You cannot really choose your identity: you are a 10-year-old boy. You can pick any name when you assume the role of the child--your own, your friend's, your neighbor's. But one particular selection is volunteered: Ash, the...
As a boy, Tajiri accumulated insects, especially beetles. Even now, he tells TIME, he is proud of the way he captured beetles, looking under rocks to find them sleeping. "Nobody else thought to do that," he says. The son of a Nissan salesman and a housewife, Tajiri was raised in...
With a handful of fellow junkies (including his friend Ken Sugimori, who would eventually draw all the Pokemon), Tajiri began a magazine called GameFreak in 1982 to publicize tips and cheat codes of their favorite games. "Our conclusion was," he says, "there weren't too many good-quality games, so...
The Pikachu crisis stirred a huge amount of attention and publicity, but the wrong kind. At that time, Tajiri's GameFreak and Kubo's publishing company were negotiating with skeptical executives at Nintendo America about introducing Pokemon to the U.S. CARTOON MONSTER ATTACKS KIDS was the first headline Americans read...