Word: theres
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I put to designer Ive the matter of all the features that are missing from the iPad. "In many ways, it's the things that are not there that we are most proud of," he tells me. "For us, it is all about refining and refining until it seems like...
If you are immune to that kind of thing, or you think it somehow weak, pretentious, artsy-fartsy or unbusinesslike, then there are enough functional objects in the market for you. But you might consider this: from the starting point of delight, detail, finish, polish and design come not, it...
"It's not for us to predict what others will do," Ive says. "We have to concentrate on what we think is right and offer it up." Ive's focus and perfectionism are legendary. Any conversation with him is about hours of work, about refusing to be satisfied until the...
I suggest there's a bit more to it than that; surely Apple stands at the intersection of liberal arts, technology and commerce? "Sure, what we do has to make commercial sense," Jobs concedes, "but it's never the starting point. We start with the product and the user experience...
After he leaves, I am finally left alone with an iPad. Finally I get some finger time. I peep under the slip holder, and there it is. When I switch it on, a little sigh escapes me as the screen lights up. Ten minutes later I am rolling on the...