Word: theys
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Dates: during 1940-1949
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They pursued the simple principle that every object can have an ideal form which, with economy and grace, can express its function. Through centuries of trial & error many of man's simplest tools −the ax helve, the plowshare, the ox yoke −had achieved a utilitarian perfection of...
As the "great packager" who tricks up boxes and labels, Designer Loewy lures U.S. consumers into buying more soap, lard, perfume and hair oils. If he did nothing more than such trivial things, consumers might well wonder what benefit, if any, they get from his work. But he also works...
75% Transportation. Loewy quickly found out that industrial design was not easy: it was "25% inspiration and 75% transportation." He lugged briefcases of designs from one manufacturer to another around the U.S., barely sold enough to keep body and penthouse together for his first wife, Nebraska-born Jean Thomson. (Divorced...
Attitude to Others: "I no longer mind . . . They can take me or leave me."
Seven states and 50 cities in the U.S. still put up with official movie censors, but their laws permit meddling only with such moral questions as how low can a neckline plunge.* Last spring Maryland's three censors extended their sway from decolletage to dialectics: they banned a 50...