Word: theys
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Dates: during 2000-2009
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2. Tag Heuer The Swiss watchmaker, a unit of Euro luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has said that "in light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with...
The sex scandal surrounding golf icon Tiger Woods has put sports marketers in the rough. They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life. And there's the prospect of yet more allegations after they...
1. Accenture Game over. The consulting firm was the first to cut ties with Woods. "They had no choice," says Ganis. "Accenture tied their whole corporate image to Tiger Woods. To them, he represented competitiveness, the ability to judge things well and the ability to act appropriately." One out of...
6. Electronic Arts A company like EA, a videogame maker, is in a much more precarious position, since it actually makes a Tiger-branded product. The company's Tiger Woods PGA Tour golf game, which features a virtual Woods walloping 300-yd. drives, has been a popular franchise, generating more...
The original pirates of the Caribbean were liars, cheats and thieves. But they could be trusted to pour a glass of rum the right way. Unlike many modern imbibers - who debase the sugarcane-based spirit with Coke, coconut cream or fruit juice - the bloodthirsty seafarers enjoyed their hooch neat. (Edward...