Word: thickness
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Dates: during 1940-1949
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Shasta is larger than Boulder Dam, second in all the world only to Grand Coulee in Washington. Its whirling turbines will feed power through the West. Its huge bulk-580 ft. thick, more than 560 ft. high, 3,500 ft. long-will back water 35 miles up the Sacramento, Pit and McCloud rivers. Along with the Friant Reservoir on the San Joaquin River, this man-made great lake will irrigate 1,000,000 California acres which would otherwise be largely desert...
...foodstuffs are rationed, even where they are grown. Southern Italians used to despise northerners as "mangioni di polenta" (eaters of polenta, a staple made of corn meal flour). Now southerners eat polenta instead of bread. Good polenta is so thick it is cut with a string. Today's polenta is so thin it can be poured. Wine can still be had, but it is not plentiful...
...Dektred is a new Goodyear nonskid flooring material for ships. A thick liquid, it may be sprayed or troweled on steel, wood or concrete, weighs little in the thin coating (1/32 in.) needed. Dektred is unimpaired by 50°-below-zero cold, softens but slightly in 160° heat, resists gasoline, oil, soap, salt water...
...picture desk, Dimmy found the next day's picture page being laid out. He asked for a red pencil, studied pictures briefly through his thick-lensed glasses, shortly came up with a layout that went into the paper. In the art room he did not like the way pictures were being retouched. He had the white paint taken off, then showed the artists how he wanted the job done. At the copy desk he looked at a few heads, then gave his first flat order: no more heads starting with verbs, like INDICT 16 MILLS ON FLOUR PRICES...
...girls look like Powers models) licensed to sell Dutch Cleanser from door to door, taking notes while housewives scrubbed. He set others to scrubbing every bathtub in the 450-room Knickerbocker Hotel, even did some research on his own hook, scouring a frying pan that his secretary smeared with thick black grease. And his "flying spearhead" (top Grant executives from all offices who move in on a given advertising problem in one place, speed on to the next) flew to Chicago...