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...Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty sweet...
...company that creates offers. She answered his accusations unwisely ("S___, double s___ and bulls___"), and it blew up online. Also on the Internet: footage of Pincus speaking at a University of California, Berkeley, event about how he funded his start-up. "I did every horrible thing in the book to just get revenues right away," he said. It's bravado that now makes Pincus wince: "I was selling myself short...
What Burke appears not to grasp is that the First Amendment forbids the making of civil law on the basis of a religious belief. The point at which life begins is a matter of religious dogma, not scientific fact. The beautiful thing about this country is that you can live by what you believe; you just can't make others live by your beliefs. Fortunately, many devout Roman Catholic lawmakers, like Kennedy and John Kerry, have understood this...
...easy thing to tell your family members who have shown your child so much love that you're choosing a dude from your freshman dorm as a godparent instead of them. Which is why experts suggest you do it through a humor column in the back of a magazine. But we chose demographics over love. The Wus went to similar colleges, had similar jobs and do similar things with their time. Despite genetics and the 18 years we spent together, our family is less like us than the people we choose to associate with. Which means, sadly, that...
...would a conversation with them be about? "Everyone says we have to talk to the Taliban," says Hekmat Karzai, director of the Kabul-based Center for Conflict and Peace Studies. "But when you do, what the hell are you going to say?" It's a good question. The first thing the Taliban would want is a cease-fire, says Antonio Giustozzi, author of Decoding the New Taliban. "They crave the kind of legitimacy that such a cease-fire would bring. They want to be counted as a legitimate force with legitimate grievances." But a cease-fire would mean that Taliban...