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TIME: How difficult was it to chart a history of a massive and diverse thing like blogging? Rosenberg: This is a phenomenon that starts small, then diversifies, then explodes at a certain point. At the small phase, it's not that difficult to shape the story. The first part of the book is really a series of profiles of people - Justin Hall, Dave Winer, Jorn Barger - who were some of the key figures in pioneering blogging. In the middle of the book, my job became picking out the stories that had the most to teach us about what blogging...
...seem set on changing some of the popular notions of why people blog. One thing I've become very conscious of is how careful you have to be making generalizations about bloggers. You have millions of people blogging. There are a multitude of answers to any question about what blogging is, who bloggers are or why they do it. (Watch TIME's video about the 2009 Weblog Awards...
...umbrella of traditional-media companies. In the earliest days, it took a while to figure out that this form made sense. But I think it's still hard for a lot of media companies to really hand a journalist the keys to a blog and say, Go do your thing. And it's hard for journalists, even if given that freedom, to be totally at ease with...
...Twitter changed blogging? I see it as a good thing. It's redefining blogging as an outlet for things you can't say in 140 characters. And ironically, it's making blogging more substantial. In the early days, blogging was dismissed as trivial and mundane and full of these messages about what you were having for lunch. Those messages are now on Twitter - among other things, of course - while blogs can serve as a public sphere for ideas and a place where people exercise creativity and self-expression. (See 10 ways Twitter will change American business...
...other oil fields," says Colin Thomas-Jensen, a policy adviser at the Washington-based Enough Project, who has written extensively on Sudan. "We've seen a lot of rhetoric and commitments on both sides, and that's positive. But there's a history in this region of saying one thing and doing another...