Word: thingness
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Dates: during 1960-1969
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...ironic that no one ever thought of it before last week. The very thing that made Champi's performance so unbelievable was the thing that had to debunk his deification. He was a substitute quarterback stepping into a hero's role. The old American success story. But in America heroes don't lose. And Champi knew when he came back to pre-season drills that he couldn't match his clippings. He admitted it. Harvard undergraduates knew it. Yovicsin, his staff, and Champi's teammates knew it. But the Boston papers chose to ignore...
Over the summer, Osborne added, when the McCarthy campaign people working on the Moratorium invited SMC to participate. "We told them that we would prefer to call it a strike. They told us do your own thing...
...here again so after two weeks of basically exhibition predictions it's time for the real thing. I regret that I haven't been doing better than 600 in my picks, but those of you who follow the comes will notice that for the first time in modern comic strip history, the Jackson Twins were wrong too. And it Jan and Jill can give some bad advice. I figure those of us who are less perfect are entitled to an occasional error...
...fizzed through the ad world: "Coca-Cola is changing. Coke will have a completely new look." It was no idle rumor. Lippincott & Margulies, the Manhattan design consultants, were hard at work on a multimillion-dollar project intended to refurbish Coca-Cola's image. Says Walter Margulies: "The whole thing has been more secret than the work we did with Admiral Rickover on the Nautilus." Now it is finished, and the company has told the world to prepare for "the most massive change in the graphics of a product that has ever been done...
Then there is a new slogan: "It's the Real Thing"-a none-too-subtle implication that Pepsi, Royal Crown and other competitors are imitators. The slogan will be sung on radio spots by Soul Hero James Brown and the Fifth Dimension, among others. Coke's ad agency, McCann Erickson, has put together some highly imaginative TV commercials featuring still photos of "real life" in the U.S.-Coney Island, farms and hippies...