Word: thingness
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Dates: during 2000-2009
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When the participants woke up about an hour later, they said they hadn't heard a thing. But the test results suggested otherwise. On average, each person did slightly better at remembering the correct locations of the 25 objects whose related sounds had been cued during sleep than those of the other objects. The sounds appeared to have entered the sleeping brain and helped consolidate associated memories...
Commenting on the new paper, Born suggests that using sounds is more effective than smells because it lets you choose the memories you want to promote. "Auditory stimuli have the advantage that they can be very specifically linked to visual stimuli," says Born. "With odors, this kind of thing is not possible...
...Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty sweet...
...company that creates offers. She answered his accusations unwisely ("S___, double s___ and bulls___"), and it blew up online. Also on the Internet: footage of Pincus speaking at a University of California, Berkeley, event about how he funded his start-up. "I did every horrible thing in the book to just get revenues right away," he said. It's bravado that now makes Pincus wince: "I was selling myself short...
What Burke appears not to grasp is that the First Amendment forbids the making of civil law on the basis of a religious belief. The point at which life begins is a matter of religious dogma, not scientific fact. The beautiful thing about this country is that you can live by what you believe; you just can't make others live by your beliefs. Fortunately, many devout Roman Catholic lawmakers, like Kennedy and John Kerry, have understood this...