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Word: thingness (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...Week Window One of Sony's first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...Quick Turnaround "The Champagne loses its fizz the longer you wait," says Gaydos. "Sony wants to get this thing out while people are still talking about it, while it's still a phenomenon. It will only diminish." Although the frenzy over Jackson's death has abated, there was a clear mandate to honor - some might say tap into - the international outpouring of grief. "It's not about exploiting," Ortega says. "Every corner of this planet, people were reaching out saying, 'Show us something.' " Ortega was originally asked to edit the 120 hours of mixed rehearsal film for a release around...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...conscious bandwagon, only to find out we were going in the wrong direction. "I'm feeling kind of like I did when I found out that John Edwards cheated on his wife," Kellie Sloan Brown wrote on her blog, GreenHab: The Browns Go Green. "It isn't the worst thing to ever happen in this world, but I still feel really disappointed because I thought SIGG to be a genuinely green company...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

...allowed to do anything but pull hair," Biden said. But for the casualties, too bad there's no such thing as magical healing (a flick of a wand, a swig of potion, and Harry's always good...

Author: By Athena Y. Jiang | Title: Harvard beats Yale—The (Quidditch) Game | 10/27/2009 | See Source »

...going into the match focusing on my game and trying to do my best,” Cao said. “I’m hoping to win tomorrow, obviously. A more important thing though is to improve with each match. That’s the main goal...

Author: By Jake I. Fisher, CRIMSON STAFF WRITER | Title: Sophomore Cao To Play in Semifinal Today | 10/27/2009 | See Source »

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