Word: thingness
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Dates: during 2000-2009
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...Week Window One of Sony's first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com...
...Quick Turnaround "The Champagne loses its fizz the longer you wait," says Gaydos. "Sony wants to get this thing out while people are still talking about it, while it's still a phenomenon. It will only diminish." Although the frenzy over Jackson's death has abated, there was a clear mandate to honor - some might say tap into - the international outpouring of grief. "It's not about exploiting," Ortega says. "Every corner of this planet, people were reaching out saying, 'Show us something.' " Ortega was originally asked to edit the 120 hours of mixed rehearsal film for a release around...
...conscious bandwagon, only to find out we were going in the wrong direction. "I'm feeling kind of like I did when I found out that John Edwards cheated on his wife," Kellie Sloan Brown wrote on her blog, GreenHab: The Browns Go Green. "It isn't the worst thing to ever happen in this world, but I still feel really disappointed because I thought SIGG to be a genuinely green company...
...allowed to do anything but pull hair," Biden said. But for the casualties, too bad there's no such thing as magical healing (a flick of a wand, a swig of potion, and Harry's always good...
...going into the match focusing on my game and trying to do my best,” Cao said. “I’m hoping to win tomorrow, obviously. A more important thing though is to improve with each match. That’s the main goal...