Word: thingness
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...functioning normally. Their ability to withstand almost any disaster makes them seem like something out of a comic book. Known as the mysterious "black box," these flight-data recorders are actually not black but orange - and when a plane falls from the sky, they're sometimes the only thing that can help authorities discover exactly what happened...
...thought fast food had to be lowbrow, think again. Not when you can enjoy tapas from White Castle, sushi from Popeye's or quiche from Burger King. Of course, chains don't actually serve those delicacies, but a new website offers the next best thing: teaching budget foodies how to take standard drive-thru fare and slice, strip, mix and otherwise recreate it to look gourmet. Fancy Fast Food offers meticulously detailed, elegantly photographed recipes that can transform, say, a Big Mac Extra Value Meal into "McSteak & Potatoes" (the "potatoes" being the hamburger bun and french fries pureed...
...different textures. His favorite menu choice is the "Tacobellini" - a pair of Burrito Supremes sliced to resemble tortellini - though he's not that crazy about fast food to begin with. In fact, one New Year's resolution was to stop eating it entirely except for road trips, but "this thing kind of broke that rule...
...That was another thing you discuss in the book: unrealistically high reference prices. They'll put this price tag on an item that's ridiculous for what its actually worth to make you think you've gotten a good deal when it's marked down. No one ever pays full price for a mattress. There's actually been a lot of litigation around mattress prices because they set those reference prices very high to make you think that you're getting a good deal. In fact, often a department store will put one mattress on so-called "sale" and raise...
...seems like if this cycle is going to be broken, it's going to require changing people's behavior on a really large scale. The first thing I suggest is, when you see something and you're motivated by price - and we all are - you walk away. Take a walk around the store and think about it. Freud said there are two parts of our thinking system. The primary process is the impulsive, playful, I've-gotta-have-it-now side. The second is the more thoughtful, contemplative side. Get that secondary process going. Think about why you want this...