Word: thingness
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...Gilbert suggests his research could have some revolutionary implications for the way people behave. For one thing, the next time you sit down at a new restaurant, you might be better off abandoning the menu and instead asking a fellow diner, "What's good here?" Or you might even consider asking friends, family or the village elders whether your partner is marriage material or not. "Most Westeners would reject the notion outright that someone else would pick your marital partner more accurately than you can. It's not clear to me that's true," Gilbert says, conceding that...
...least aren't perceived to be wasting money. During the recession, "a lot of activities will be linked to how companies can do business differently rather than just philanthropic giving," says Penny Fowler, who heads Oxfam's private-sector-advocacy team. "And that could be a good thing...
...Future of 3-D Cameron's Avatar, due in December, could be the thing that forces theaters to convert to digital. Spielberg predicts it will be the biggest 3-D live-action film ever. More than a thousand people have worked on it, at a cost in excess of $200 million, and it represents digital filmmaking's bleeding edge. Cameron wrote the treatment for it in 1995 as a way to push his digital-production company to its limits. ("We can't do this," he recalled his crew saying. "We'll die.") He worked for years to build the tools...
...from reels of film to data feeds. Theaters have been slow to do it, citing the expense and security. Disney chairman Dick Cook is credited with breaking the initial logjam with Chicken Little in 2005. About 75 theaters converted to digital to show the film, and a surprising thing happened: 3-D theaters reported three to four times the box-office gross as those that showed the 2-D version. (All 3-D movies can easily be stepped down to 2-D and are typically shown in both forms.) That was the jump start digital 3-D needed. Katzenberg predicts...
...offered them much, and the stuff that does come my way, I often don't find that funny. It's the hardest thing to write good comedy. And I'm not going to do a bad comedy. But I would like...