Word: think
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Dates: during 2000-2009
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What can TRAITS explain that normal demographics don't? De Marchi: Let me use the flu shot for an example. You'd think that people who had gotten the flu a lot or had a bad flu experience would get the vaccine every year. They didn't. Experience alone had no effect on whether you get the flu shot. But if you factored in whether someone was risk averse (they didn't want the flu again) or altruistic (they cared about infecting other people), then you could predict who would get a flu shot...
...children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone would ever want to drive a Prius. (See TIME's photo-essay "Those Things Money...
...model you created TRAITS. What does that acronym stand for? Hamilton: TRAITS stands for Time, Risk, Altruism, Information, me-Too and Stickiness. Time is whether you're focused on right now or the future. Risk is whether you're willing to take a risk. Altruism is whether you think about others. Information is whether you research before you make a decision. Me-Too is whether you look to others for guidance. Stickiness, whether you stick with what you've already done...
Peter Eastgate, then age 22, won this tournament last year, and you've taken the bracelet this year. To what extent do you think the "old guard" has been displaced by young guns? I wouldn't say we've displaced them, but the Internet has certainly leveled the playing field. Playing cards is all about experience. Online, you can see 40 times as many hands in one hour as you would in a live game. Because of that, a 21-year-old could gain more experience in one year than someone who has been playing live for 25 years...
...best diplomatic and military solution to the standoff, even as it deals with the fallout from a looming judicial ruling. "In capturing and extraditing those two, the government made a hasty decision," says Carlos Echeverria, professor of international relations at Madrid's National Distance University. "They didn't think of the consequences." (See pictures of the brazen pirates of Somalia...