Word: thinks
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...deal with more complaints from companies that you call out in the film? In a funny way, the complaints came before we were released theatrically. After great theatrical success, we went on Oprah and became the No. 1 DVD on Amazon in the country. All of a sudden I think these companies - so many of them who wouldn't talk to us - had to start to take this issue seriously to understand their consumers are concerned...
...important for me to make a film about how the whole supermarket has become industrialized like the fast-food system. On one level, we're spending less on food than at any time in history, but it's coming to us at a very high, unseen cost. And I think we're just beginning to understand that. Ultimately, the most shocking things in this film were when Barb Kowalcyk told me that meat producers knew where the meat that killed her 2-year-old son came from and it sat on the shelves two weeks after he died...
...government make changes at the corporate level? Unfortunately there seems to be such a paralysis in government these days. I think Eric Schlosser's analogy about tobacco is a really important one. We were up against really powerful corporations, and ultimately they had great connections to government. But when we began to learn that nicotine really wasn't good for us, we were eventually able to put laws in practice that could tax and charge the real price for that product. I think as we start to understand these high, unseen costs, hopefully we'll start to put the real...
...combination of individuals and better laws? Right. I think on one level we can do it individually by eating in season, going to farmers markets, buying local, buying organic, reading labels, buying less processed [foods]. But as Michael Pollan says, we need to create a fair and balanced playing field where the carrots are as cheap as the chips. I would say we have an élitist system where we're encouraging poor people to eat food that's just unacceptable by unfairly pricing...
...think it's a matter of people not knowing the true costs of a cheap meal or do they just not have many other choices because chips are cheaper than broccoli? I think it's a product of people not knowing. I don't think it's a coincidence that there's been a concerted effort on the part of the industry to keep the consumer disconnected from their food. All the advertising that goes into promoting healthy food which is made up of sugar, salt and fat - it's very confusing to navigate this system, and it's done...