Word: thinning
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Dates: during 2000-2009
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...know the Zeitgeist is shifting when Nicole Kidman can don a pencil-thin suit from menswear designer du jour Hedi Slimane - or David Beckham can step out in a sarong. "Men are much more receptive to the idea of looking fashionable," says retailer Seper. "There was previously a misunderstanding that if you took an interest in yourself, your masculinity was diminished somehow, whereas now (male grooming) is accepted, in fact it's sought after...
...interest rates and mortgage rates, record high productivity, record high homeownership, booming home values and low inflation. Why, even the unemployment rate, the traditional measure of the job market, is significantly below the average for the past three decades. Nonetheless, the burning political issue is job creation, a thin slice of the economic picture, which in turn is but one slice of the country's overall well-being--and almost entirely outside a President's control. Bizarrely, that number, and the rhetoric it generates, will have an unprecedented effect on who gets to be President--in other words, who gets...
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...personal decision, just a few dollars away at the mall." Glamour is no more the exclusive preserve of extraordinary women or even of traditional feminine beauty products like makeup, clothing and hair color. Welcome to glamour 2004, the marketing strategy. The idea is to cover mass brands with a thin veneer of glamour to differentiate them from the competition, regardless of whether the product or service is even remotely fabulous. Successful practitioners are selling everything from washing machines to napkins with this strategy, which uses a customized mix of the traditional ingredients. Humor is often added, as if to acknowledge...