Word: third
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Dates: during 1960-1969
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...early as 1960, he found that he could no longer cover presidential primaries because bystanders were paying more attention to him than to the candidates. "One of the pains of this job," he said in an interview with TIME Writer Richard Burg-heim, "is that you spend one-third of your time being a celebrity...
Tobacco companies are traditionally among the first and biggest bidders for TV time, and so far most of them are being just as aggressive for next season. Reynolds Tobacco (Winston, Salem, Camel), which is the TV industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating...
...last week's NCAA, he went in ranked seventh and came out with third and an All-America rating. His third place put was especially remarkable considering the severe cold and bloody nose he had at the time. This year, he is in good health and is ranked fourth...
Clarence Boston of the 1939 team was the last Crimson grappler to win his weight class, and Harvard has not finished higher than seventh since the 1939 squad earned third place...
Denver will meet the winner of tonight's other semifinal contest between Cornell and Michigan Tech Saturday night in the title game while Harvard will face the loser in the consolation game for third place...