Word: third
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Dates: during 1980-1989
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...problem is compounded by the fact that the NEA is not a ministry of culture. It does not commission large works to reflect glory on the state, or set firm policy for other institutions. Its $169 million budget is tiny -- less than one-third the projected price of one Stealth bomber, or, to put it another way, only ten times the recent cost of a single painting by Jasper Johns. The French government spends three times the NEA's budget each year on music, theater and dance alone ($560 million in 1989). German government spending on culture runs at around...
...fall premieres. But this year the hucksterism has gone far beyond the usual "ABC's the One" and "Come Home to NBC" sloganeering on- screen. Ads for network shows will turn up everywhere from billboards to women's hosiery departments. Besides CBS and NBC linkups with major retailers, a third network, Fox, has teamed with Coca-Cola to promote an Isle of Dreams Treasure Hunt. Only ABC is sitting on the sidelines...
...writers' strike last year, which delayed the fall season and neutralized kickoff-week hoopla. "We're trying to find much more aggressive and interesting ways to wave to people, to grab them and interest them in our programs," says George Schweitzer, senior vice president of communications for third-place CBS, which increased its advertising budget by 25% this year...
Another conflict arose at NOW's convention in Cincinnati three weeks ago, when delegates unanimously approved the notion of starting a third party around the woolly notions of sexual, environmental and economic freedom. Hearing that, NARAL executive director Kate Michelman interrupted her vacation in New Hampshire to criticize the third-party idea as "counterproductive." A pro-choice strategist dismissed Yard's notion as the "politics of 'screw you.' " Schneider agrees: "You punish your friends without blocking your enemies...
Yard brushes off the criticism as so much "inside-the-Beltway mentality from people too closely tied to the Democratic Party establishment." Though she complains that she is "fed up" with both Republicans and Democrats, Yard has toned down NOW's third-party talk, insisting that all she has done is set up a commission to study the idea, a frequent inside-the-Beltway prelude to deep-sixing...