Word: thirds
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Dates: during 1940-1949
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Last week, spurred by their television success (they averaged third in the Hooperatings), the Goldbergs were back on radio (Fri. 8 p.m., CBS) after a three-year lapse, doing a weekly repeat of the TV show. It adds seven more hours of rehearsal time to the 26 already required, but only minor editing of the TV script is required for radio. "I'm writing just the way I've always written," says Gertrude Berg. "The only difference is that you can sustain a scene longer on TV. In radio, you break up short scenes with musical bridges...
...Brimming Cup. In Topsfield, Mass., while trying to sell surplus apples at the local fair, Mr. & Mrs. W. J. Abbott learned that in the apple pie baking contest they had won second and third prizes: eight bushels of apples...
...years ago Author Paul shifted his gaze to his homeland, started a multivolumed story of his life. In My Old Kentucky Home he takes a look at the third U.S. community on the Paul autobiographical itinerary: Louisville...
Reservoir of Beauty. On its advertising message of optimism and progress, U.S. business this year is spending about $830 million in magazines and newspapers alone. At least one-third of all the advertisements bought by that staggering sum are using models. The proportion is nearer half in beer, cigarettes, cosmetics, the biggest users of models outside the fashion field. The figures add up to the simple conviction that there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize...
...Dawn of Disillusion. Modeling is concentrated in a few crowded Manhattan blocks between Fifth and Third Avenues, brightened by the parade of breathless, breath-taking young women dressed at fashion's extreme, hatboxes* in their hands, their feet fleet and flat-heeled, their pancaked faces as blank as a baby's conscience. There are about 1,000 professional photographic models active in New York (including 25 men, 25 children and several dogs...