Word: thirst
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Dates: during 1960-1969
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Well, there's on reason not to leave now. None at all; after all, we've stopped publishing until Jan. 6. Until then you can flee this Academy for Muncie, Gotham or wherever your little desire takes you in your insatiable thirst for Christmas cheer. But don't forget: Jan. 6 and we're back again...
...omnipresent as ice-cold cola. In bottle, can, cup or glass, cola is drunk from White House to roadhouse, and few Americans can travel far at work or play without finding an automatic cola dispenser handy. In the huge industry that has grown up to satisfy this thirst, 77-year-old Coca-Cola is still by far the leader, with 1962 sales of $568 million and profits of $47 million. Coke's closest competitor is Pepsi-Cola, which has closed part of the gap in the last decade by aggressive marketing but still trails Coke with 1962 sales...
Blame for 95% of the victims was laid on an innocent-looking toadstool with a greenish cap known as Amanita phalloides,* whose tender meat can cause violent abdominal cramps, vomiting, diarrhea, liver damage, intense thirst, convulsions, delirium, and death in from five to ten days. Concerned, Paris officials dispatched special champignon sherlocks to inspect incoming truckloads of wild mushrooms at the central market, and the Pasteur Institute stepped up shipments of an antitoxin serum...
...dolf Bultmann, he preaches an oldfashioned, timeless spirituality that echoes the language of the Authorized Version. "By sophisticated attempts to be contemporary at all costs," he said once, "we blunt the force that lies in the universal imagery of the Bible: bread, water, light, darkness, wind, fire, rain, hunger, thirst, eat, drink, walk...
...fertile farms would wither and be layered over with wind-blown sand. Long before white men invaded the desert, Indian tribes constructed elaborate canals to irrigate their fields with Colorado River water. Today, by way of a vast system of aqueducts, canals and tunnels, the Colorado quenches the megalopolitan thirst of Los Angeles and keeps a million acres of Southern California farm land green in what used to be an arid wasteland...