Word: thirst
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...evening Kosygin approved the outlines of last week's deal. It was not the first time that Kendall had scored by going to the top of the Soviet hierarchy. In 1959, Kendall set his corporate star rising by persuading Nikita Khrushchev to down a Pepsi to slake the thirst he had worked up during a "kitchen debate" with Richard Nixon at a U.S. exposition in Moscow...
Kendall should have no trouble developing a Pepski generation in the Soviet Union. Russians already are copious gulpers of sweetened, carbonated fruit waters (common flavors: apple and cherry). In addition, they like a thirst quencher called kvass, which is made from dark bread and has about the same color as Pepsi-but tastes nothing like it at all. Aside from whatever profits PepsiCo makes on the deal, it may carry one other happy benefit. The droves of U.S. businessmen going to Moscow may be able to sip something during their negotiations other than the ever-present mineral water...
...stated mission is messianic. He is out to reach a new and bigger audience-the neophytes who may not necessarily understand or appreciate ballet but have a thirst for it anyway. In this he has succeeded. Opting for stadiums and arenas rather than conventional ballet halls, he has become probably the most commercially successful choreographer alive. When his latest full-length ballet, Nijinsky, Clown of God, came to New York for a 19-performance run that will end this weekend, it seemed only appropriate that the locale should be the 4,000-seat Felt Forum at Madison Square Garden...
...anomalies of this campaign that Richard Nixon, with an almost Lyndonesque thirst for "consensus," seems to have slighted those other battles. According to every indicator, the President now stands on the threshold of a personal triumph. The "born loser" of the early 1960s seems within reach of an overwhelming political victory: even millions of Democrats to whom he was once a partisan pariah will be pulling Republican levers. But Nixon, the loyal party man who owed so much to Republican Party workers down the line, now seems unwilling to share that popularity with his colleagues. Largely as a result...
...signed an agreement to exchange 1,050 acres of land for California's San Martin winery. Mize believes that in the next five or ten years, demand for California wines will increase rapidly because the French will be unable to produce enough to satisfy America's growing thirst for good but moderately priced wine. The domestic market will soon be big enough to support another major national brand, he says, and a hustling entrepreneur could become a kingpin in American wines. That is exactly what Doyle Mize would like...