Word: thirstiest
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Dates: during 1980-1989
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Next week the biggest U.S. brewer, Anheuser-Busch, will roll out a brand called L.A., for light alcohol, in ten test markets from California to Rhode Island. Detroit-based Stroh, the third-largest brewer, this week will announce a low-alcohol brand called Schaefer L.A. The customers thirstiest for the new brands are expected to be males over 25 who have begun to worry about their health. Industry watchers say Anheuser-Busch will spend up to $30 million on its ad campaign featuring such modern life-style exemplars as a businessman bicycling to his job and a fitness buff working...
...another 20 years, maybe," he reckons. On the High Plains of eastern Colorado, the water level has dropped as much as 40 ft. since the 1960s. In parts of Oklahoma, it has dipped that much in four years. Texas, the thirstiest of the eight states, has consumed 23% of its Ogallala reserves since World...