Word: thirsts
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...Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing. Thirst is everything. Obey your thirst." Self-mockery is a mark of Xer sophistication, and thus a staple of any show--from David Letterman to Conan O'Brien--seeking twentysomething viewers. Might, a San Francisco-based Gen X magazine, features tongue-in-cheek tables of contents, as in "Pages 157-72: Unflattering Gossip...
Fame is the thirst of youth...
...humans, we get habituated to our condition," Powers said. "We need to challenge it through terms of expression, and tonight is an example that there's a thirst for challenging those perimeters we discover...
...most Americans would stick to beer and whiskey, the grape farmers in Bill Barich's first novel, Carson Valley (Pantheon; 337 pages; $25), would not have to work as hard as they do. Slaking the thirst of the growing number of wine drinkers takes time and muscle. So where does Arthur Atwater, manager of Victor Torelli's vineyard, find the energy to have a grand cru romance with Anna, the boss's daughter? From the same source of instinctive vitality that drives every other plant and creature in California's wantonly fertile Sonoma County...
Padilla feels he is satisfying his academic thirst as well. Instead of the thesis, he is taking a government seminar on democratization in Latin America, a subject that greatly interests...