Word: thisphenomenon
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Dates: during 1990-1999
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...find plenty of examples of thisphenomenon in the national media. Take the BeastieBoys: rather than just sitting back and being rockstars, they started a company, Grande Royale,which is now both a record label and a fanzine.I'll bet that office is even more fun than Sony(although in all honesty some of the Man's moneyis probably tied up in it). Kim Gordon of SonicYouth, who is admittedly a little older than I am,started a line of clothing, X-Girl. But it's notactually that encouraging to know that people whoare already rock stars have expanded theiroperations...
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