Word: thompson
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Dates: during 1960-1969
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...manufacturers of sophisticated hardware ranging from ball bearings for Viet Nam to microcircuits for the moon, executives of TRW Inc. (formerly Thompson Ramo Wooldridge) are about as thoroughly caught up in the modern world as businessmen...
...suit; it was having something to say and saying it with all the punch you could put into it," he remarked in 1925. As a founding member of Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST STEP UP TOWARD HEAVEN. Of U.S. Steel...
...bigger advertising agencies have their own p.r. departments, notably J. Walter Thompson. Among its recent campaigns: to publicize a marine motor firm, it arranged underwater tests to see whether outboard motors frighten fish (they don't, at least in J. Walter Thompson's view); to push a mouthwash, the agency sent a Negro model into ghetto high schools to lecture on grooming and personal hygiene...
...honor, that "my being chosen is a reflection of the change in the advertising business. With radio and television becoming so important, there is a greater chance for people experienced in these fields to rise to the top." Seymour's top is a pretty lofty place. J. Walter Thompson has worldwide billings of $558 million, and its list of clients reads like a blue book: Ford Motors, Liggett & Myers, RCA, Pan American, Eastman Kodak, Irving Trust Co., Scott Paper, Kraft Foods. So solid is the agency's work that some clients have been with it for generations. Libby...
...Many of Thompson's clients have gone or are going global, and J. Walter Thompson is globe-girdling with them. The agency has offices in 26 countries, gets 36% of its billings from abroad. But overseas advertising has a still greater potential and one Seymour assignment will be to realize it. Another task is as old as the business, and Seymour states it simply: "To make sure that our advertising sells goods...