Word: thompson
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Dates: during 1970-1979
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Greek pastries. As Benjamin Thompson, the architect who designed the complex, puts it: "The place is centered on the sight and smell of food, the cornerstone of human commerce...
Pressure from local citizens' groups and architects, however, convinced the Boston Redevelopment Authority that the markets could in fact be recycled-not pristinely restored as museum pieces but refurbished and adapted as living, working sources of tax revenues. The most energetic proponent of restoration, Architect Thompson began negotiating with real estate developers, and in 1974, the city of Boston leased Faneuil Hall Marketplace to the Rouse Co. of Columbia, Md. Only after the planners agreed to stagger the opening of the buildings (Quincy Market opened in August 1976, the South Market in August 1977) did the banks agree...
...designing the new markets, Thompson attempted to preserve as much of the Greek revival exteriors as possible. Grimy granite walls were stripped clean, and the red-brick sidings were mended. Glass arcades to house cafes and vendors were erected outside along the buildings to create an easy flow of foot traffic. To sustain the festival atmosphere, Thompson also preferred small, owner-run businesses. Says he: "I went over the idea of the marketplace and asked if there was an economic way to have just one man selling eggs, one selling cheese, another some marvelous wine. We decided if we could...
...number of local critics complain that the refurbished market is squeezing out local merchants and residents and replacing them with chic boutique-type shops. Others argue that the markets should have been restored accurately to their 19th century appearance. But Thompson's wife and associate, Jane, rejects what she calls "a Williamsburg mentality, where you have people in costumes catering to tourists." She adds: "We wanted the complex to be economically vital. If you get too many tourists coming through, they discourage the residents and then the merchants start selling little trinkets. You can't support a place...
...Larry Light, an executive vice president of BBDO, the advertising agency. "They don't buy as a family. We have to sell to them as individuals. Everybody has his or her own bar of soap and bottle of shampoo." Rena Bartos, a senior vice president at J. Walter Thompson, suggests that career couples are a prime target for a host of products, but explains, "We are still in the discovery stage as to how this market should be tapped...