Word: thompsons
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...Unless Powell hated instant rice before Beers worked her magic, the analogy is undercooked. The former head of both Ogilvy & Mather and J. Walter Thompson became famous for "branding" products like American Express. Now Beers has to rebrand Osama bin Laden as a mass murderer to millions of Muslims who have never seen a 767 or a skyscraper, much less one flying into the other. She has to do it in languages, like Pashto and Dari, that don't even have a word for terrorist. And all this without having control over Voice of America or Radio Free Europe...
...packed Thompson Arena, the Crimson could have folded. Instead, Harvard battled back, managing to salvage a 3-3 tie with the Big Green (1-1-1, 1-1-1 ECAC), a team the Crimson defeated 5-2 at home...
...Reported by Hannah Beech/Khoja Bahauddin, Anthony Davis/Jabal-us-Seraj, Michael Fathers/Islamabad, Terry McCarthy/ Dasht-i-Qaleh, Alex Perry/Termez and Mark Thompson and Douglas Waller/ Washington
...planned. “Apparently our ruse was a bit transparent” joked technical director Jennifer W. Thompson ’02. “I don’t know how the other workshops went ... but the construction ones weren’t well attended.” Thompson suggests that techies had already committed themselves to other projects by the time the mid-semester workshops were held. Ruiz also conceded, “A few problems came from the simple fact that we were trying to do something new,” Nevertheless she expressed...
...With reporting by Terry McCarthy/Dast-i-Qala, Alex Perry/Tashkent, Mark Thompson and Douglas Waller/Washington