Word: thorexin
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Smooth Kisser, Buddy. Spang and Gilbert continued to diversify, bought Paper Mate pens in 1955 for $15 million, began to market a line of proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette sales. To combat the inroads of electric shavers, Gillette's technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel). Introduced last year, the Super Blue now accounts for 45% of Gillette's blade sales...
...sugar, the toothpaste containing WD-9, the motor oil boasting an "active ingredient" called Z-7. Other fortifiers, pharmaceutical gimmicks and syllabic concoctions from Madison Avenue test tubes: Gardol, Estron, Lurex, Lumium, Vionate, Bio-Dyne, Rynosec and Purscent, Liquifix, Radionics. Opaque-Ion, Neo-Synephrine, Hydrolin, SLS, Theradan, Sarthionate and Thorexin...
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