Word: thorexin
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Dates: during 1960-1969
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Smooth Kisser, Buddy. Spang and Gilbert continued to diversify, bought Paper Mate pens in 1955 for $15 million, began to market a line of proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette sales. To combat the inroads of electric shavers, Gillette's technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel). Introduced last year, the Super Blue now accounts for 45% of Gillette's blade sales...
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