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Word: thoro (lookup in dictionary) (lookup stats)
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...Only last September the paper finally abandoned the last remnants of its idiosyncratic "Tribune spelling," decreed 42 years ago by Publisher Robert ("Bertie") McCormick. Now thoro, burocracy, thru and dozens of other words are spelled the right...

Author: /time Magazine | Title: The Press: Sacred and Profane | 2/16/1976 | See Source »

...manufacturer put out cotton-tipped swabs in three colors: white, pink and chartreuse. White and pink were fine; chartreuse flopped because it reminded women of baby's soiled diapers. In many cases the brighter-and sometimes the more incongruous-the package, the greater the appeal. California's Thoro-fed Dog Food watched sales jump 40% when it wrapped Fido's dinner in gleaming gold foil. Among the new gimmicks: multiple-unit "specials," with three, six and twelve items in a pack. One Midwest chain reports that it sold only nine cans of sauerkraut a week...

Author: /time Magazine | Title: Business: IMPULSE BUYING | 7/7/1958 | See Source »

...spelling, the Trib was going back to some old spelling rules. Instead of such words as frate, grafic, tarif, soder and sofisticated, the Trib will now use freight, graphic, tarif, solder and sophisticated, just like everybody else. Still unchanged are the Colonel's spellings of such words as thoro, burocratic and altho...

Author: /time Magazine | Title: The Press: After the Colonel | 8/29/1955 | See Source »

...atomic-bomb explosion (TIME, May 5, 1952), last week unveiled what may turn out to be a fissionable little package for TV's idea-starved programmers. The show is nothing more than good old Bingo, dressed up in a new name-Marco-and given a dog-food manufacturer (Thoro-Fed) for a sponsor instead of the Ladies' Aid Society. But it has one great advantage over most audience-participation shows: every home viewer can compete every week...

Author: /time Magazine | Title: Radio: Playing the Numbers | 7/26/1954 | See Source »

Hull, Congressman from the 16th District of Illinois-how he registered on various bills, how he is regarded by unbiased observers so far as legislative ability goes. . . . Your thoro unbiased and courageous reports on national affairs and on individuals lead me to ask whether you can and do furnish to your readers . . . a report on the record of any particular member of Congress. . . . EVERETT M. DIRKSEN

Author: /time Magazine | Title: Letters: May 20, 1929 | 5/20/1929 | See Source »

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