Word: thoro
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Dates: during 1950-1959
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...manufacturer put out cotton-tipped swabs in three colors: white, pink and chartreuse. White and pink were fine; chartreuse flopped because it reminded women of baby's soiled diapers. In many cases the brighter-and sometimes the more incongruous-the package, the greater the appeal. California's Thoro-fed Dog Food watched sales jump 40% when it wrapped Fido's dinner in gleaming gold foil. Among the new gimmicks: multiple-unit "specials," with three, six and twelve items in a pack. One Midwest chain reports that it sold only nine cans of sauerkraut a week...
...spelling, the Trib was going back to some old spelling rules. Instead of such words as frate, grafic, tarif, soder and sofisticated, the Trib will now use freight, graphic, tarif, solder and sophisticated, just like everybody else. Still unchanged are the Colonel's spellings of such words as thoro, burocratic and altho...
...atomic-bomb explosion (TIME, May 5, 1952), last week unveiled what may turn out to be a fissionable little package for TV's idea-starved programmers. The show is nothing more than good old Bingo, dressed up in a new name-Marco-and given a dog-food manufacturer (Thoro-Fed) for a sponsor instead of the Ladies' Aid Society. But it has one great advantage over most audience-participation shows: every home viewer can compete every week...