Word: though
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Dates: during 1930-1939
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...play contest sponsored by the Allied Authors of New York went a script written by Convict No. 59727 of San Quentin Prison. Though burdened with four different titles, it was minus part of Act I. Cause: prison censorship. Author's explanation of cause: "It was a love scene and may have been considered rough...
Fortnight ago Frank R. Coutant, director of research for the advertising agency of Pedlar & Ryan, Inc., estimated that even though use of market research has jumped 50% in the last three years, U. S. industry is spending a mere $4,500,000 a year for it. (Estimated expenditure for engineering research: $300,000,000.) Only a handful of the biggest U. S. companies indulge in market research to an appreciable extent* and of these General Motors makes the biggest splash, spending something less than $500,000 a year for the purpose...
...line with Weaver's findings-though in some cases ''discovered" independently by other manufacturers using more prosaic methods-are such changes on GM's new cars as lower centre of gravity, improved visibility, partial elimination of running boards, gear shift lever on steering post, door locks on both front doors in some models, locks on ventipanes. Most 1939 cars have the headlights submerged in the fenders; GM's still have their lights mounted independently. Other Weaver conclusions about the public...
...this, Buck Weaver stoutly maintains, does not impair the scientific value of his findings. Some other market research experts disagree: and though they give him credit for doing more to popularize market research than anyone else, they declare that he could find out just as much without as much fuss...
...symbol of a growing trend in Big Business to consider every corporate action, no matter how trivial, from the point of view of how it affects the public. Under this theory public relations becomes an integral part of any manufacturing function, even research. GM baldly admits this: though Henry Weaver's boss is Richard H. Grant, vice president in Charge of Sales, his expenses are borne by the Public Relations department headed by Paul Garrett. And GM customer research, heretofore limited to questions upon customer preferences, is likely soon to begin asking questions on labor, taxes, salaries...