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...What was your reaction when Virgin Mobile came to you and told you they wanted to make this festival free? I thought the idea was brilliant. This is the worst economic year for young people since they've been born. A lot of them are out of work, are struggling to get jobs, and quite a large number are quite literally on the street. I'm sure I gulped and then almost definitely said, "Screw it - let's do it." And it's such a feel-good thing for everybody, and I think we'll raise a lot of money...

Author: /time Magazine | Title: Virgin Founder Richard Branson | 9/1/2009 | See Source »

...Some good ideas have come to me in letters over the years. Virgin Mobile wouldn't have existed if someone hadn't shoved a letter in my hand and said that mobile-phone customers are being ripped off and that he thought he could form a mobile company in the Virgin brand. I read the letter, rang him back and now Virgin Mobile is set up in 10 countries and has done very well. It made sense to do this [on Twitter], and hopefully we won't miss the good ideas...

Author: /time Magazine | Title: Virgin Founder Richard Branson | 9/1/2009 | See Source »

...thought it was kind of a nice and quaint tradition, so I started thinking why don't we do it?" Cox explained. Clearing his proposal with a formidable list of University officials, security, and groups he never knew existed, such as the Institutional Animal Care and Use Committee, was no simple task. But all seemed receptive, if not excited, about a bovine appearance on campus...

Author: By June Q. Wu | Title: Bovine Alert: Holy Cow To Graze in Harvard Yard | 9/1/2009 | See Source »

...Ridge, who now works at his own consulting firm, Ridge Global, writes in his book, with co-author Lary Bloom, that he finally decided to pen a political memoir because "I thought my fellow citizens and public officials needed to know about what happened, what ought to have happened, and what we must do in the future to secure America and to raise the issue of security well above politics." It is an ambitious task for a 280-page book, but Ridge seems to touch on all of the highlights - the bureaucratic turf battles, the political pressures, the massive challenge...

Author: /time Magazine | Title: Ridge: Second Thoughts, but Not Second-Guessing | 8/31/2009 | See Source »

...That's surely a reassuring thought for McChrystal, bunkered down in Kabul. He knows the number of additional troops he may request needs to be as small as possible. That's why he has ordered his subordinates to look into whether some troops that are performing administrative or logistical tasks - perhaps as many as 10,000 - could be replaced with trigger pullers. That would give McChrystal more firepower without boosting troop levels. And the Army is expected to issue contracts before year's end to private firms to guard 50 or more U.S. bases in Afghanistan and the convoys that...

Author: /time Magazine | Title: Turning Point Looms for the U.S. in Afghanistan | 8/31/2009 | See Source »

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