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...dream come true, two young companies are peddling "subliminal perception," the psychological phenomenon whereby a sight too fleeting to register consciously takes root subtly in the viewer's subconscious mind. This technique could flash phantom plugs on the television screen at speeds too fast (around one three-thousandth of a second) for the viewer to realize that a Madison Avenue Rasputin was selling him beer not only between the rounds of a prizefight but between the very punches...

Author: /time Magazine | Title: Television: The Phantom Plug | 11/18/1957 | See Source »

...tracking camera uses an ultra fast f 1 lens with a 22-inch aperture. The image is photographed on a strip of 55 mm. CinemaScope film about one foot long. The camera can fix the satellite within one or two seconds of arc in space and within one thousandth of a second in time...

Author: NO WRITER ATTRIBUTED | Title: Palomar Prepares High Power Camera To Track Satellite | 10/10/1957 | See Source »

...were not licked. To keep the ink from joining the clay, they dissolved it in oil and churned it into microscopic droplets in a solution of gelatin and other gummy colloids. Then they caused the gelatin to precipitate on the oil droplets, enclosing them in capsules only one ten-thousandth inch in diameter. This trick solved the problem. The capsules and clay can be on the same side of the paper, but the paper remains white until pressure of a pencil or impact of a typewriter breaks the capsules; then the ink mixes with clay and turns blue...

Author: /time Magazine | Title: Science: The Magic Capsules | 5/13/1957 | See Source »

...million contract to build a complete radio, telephone and TV communications network for Libya, is surveying a similar job in Thailand, dickering for contracts in Iran and the French Cameroons. The company has a crystal lattice filter for radios that will handle much higher frequencies at one-thousandth the cost of previous crystal lattice filters, has also developed an electronic time standard that varies but one second in 30 years. With first-year sales of $3,000,000, it expects to top $10 million...

Author: /time Magazine | Title: ELECTRONICS: The New Age | 4/29/1957 | See Source »

...Francisco's worst quake since 1906, but seismologists reported that it hit only 5.5 on the Richter scale, just one-thousandth as strong as the big 1906 disaster. Property damage-broken windows, cracked walls, crumbled brickwork -reached into the millions of dollars. But there were no deaths, and no really serious injuries (a woman dropped a coffeepot on her toe; a man broke his foot running downstairs at City Hall). There was some hysteria as the city went through a whole series of shocks (including the minor aftershocks), but San Franciscans-who cherish their earthquakes as they do their...

Author: /time Magazine | Title: CALIFORNIA: The Big Shrug | 4/1/1957 | See Source »

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