Word: thrift
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Dates: during 1950-1959
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...that God made the joints of the arm just long enough to carry a glass to the mouth without missing the mark. He had his era's versatility, the tinkering curiosity, the sublime belief in the answerability of all questions-but all that with a Philadelphia accent of thrift and humor. Even crusty New Englander John Adams, seemingly too patrician to accept a self-made boy at his true worth, had to admit: "There was scarcely a peasant or a citizen, a valet de chambre, coachman or footman, a lady's chambermaid or a scullion in a kitchen...
After graduating from Kansas City's Westport High School in 1932, the girl clerked in the Kansas City Junior League Thrift Shop, later worked as a salesgirl and a model in Harzfeld's specialty shop. In 1938 she changed her name to Ann Eden and went to New York in search of fame. She was a Powers model. ("An all-round, wholesome-looking girl," recalls John Robert Powers. "We don't get calls for them like that any more. Nowadays they want a cadaverous look...
...bonds, buy G.M. stock with the remaining $2. Participants may contribute up to 10% of earnings, will get a guarantee that, if the stock goes down, they will still get back their contributions plus interest. In the three months since E.I. du Pont de Nemours & Co. launched a similar thrift plan, 73% of its eligible employees signed...
...Searched out a prom dress for a girl who could not afford one. Selby found a thrift shop that sold formals for as little as $3-in the next few days he got 600 letters asking for a list of the city's thrift shops...
...about as much sex appeal as sackcloth. Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser-Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When Kayser's new-looking 1955 lingerie collection was shown last June, it drew the biggest crowd of department-store buyers in Kayser's history, spurred a 50% spurt in sales...