Word: thrift
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...heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself new on the U.S. scene, e.g., JellO, Campbell's Soup and Coca-Cola have gentled readers for decades. But more and more advertisers are taking the position that an ounce of charm can be worth a pound of pressure...
Perhaps Washington's most valuable contribution was his emphasis on thrift: "The opportunity to earn a dollar in a factory just now is worth infinitely more than the opportunity to spend a dollar in an opera house." While many Negroes, like other Americans, indulge in conspicuous consumption, Washington's advice has been followed by fairly large numbers...
...Finance Minister since 1949, Schäffer's policy of hard money and high incentives were largely responsible for German recovery. Some U.S. officials grinned when he bought cigarettes one at a time as an example of thrift, decreed the amount to be spent on wreaths for colleagues' funerals, or turned up at the wedding of Chancellor Adenauer's daughter with a bouquet of exactly six carnations costing 14? apiece. Wish there were more like him in other countries, they said. But others, negotiating with him on occupation matters, acquired a distrust for his evasive tactics...
...that God made the joints of the arm just long enough to carry a glass to the mouth without missing the mark. He had his era's versatility, the tinkering curiosity, the sublime belief in the answerability of all questions-but all that with a Philadelphia accent of thrift and humor. Even crusty New Englander John Adams, seemingly too patrician to accept a self-made boy at his true worth, had to admit: "There was scarcely a peasant or a citizen, a valet de chambre, coachman or footman, a lady's chambermaid or a scullion in a kitchen...
After graduating from Kansas City's Westport High School in 1932, the girl clerked in the Kansas City Junior League Thrift Shop, later worked as a salesgirl and a model in Harzfeld's specialty shop. In 1938 she changed her name to Ann Eden and went to New York in search of fame. She was a Powers model. ("An all-round, wholesome-looking girl," recalls John Robert Powers. "We don't get calls for them like that any more. Nowadays they want a cadaverous look...