Word: thrift
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...bonds, buy G.M. stock with the remaining $2. Participants may contribute up to 10% of earnings, will get a guarantee that, if the stock goes down, they will still get back their contributions plus interest. In the three months since E.I. du Pont de Nemours & Co. launched a similar thrift plan, 73% of its eligible employees signed...
...Searched out a prom dress for a girl who could not afford one. Selby found a thrift shop that sold formals for as little as $3-in the next few days he got 600 letters asking for a list of the city's thrift shops...
...about as much sex appeal as sackcloth. Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser-Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When Kayser's new-looking 1955 lingerie collection was shown last June, it drew the biggest crowd of department-store buyers in Kayser's history, spurred a 50% spurt in sales...
...brooding, sulky and largely inarticulate, practically everything in France is wrong. The bright hopes of the Liberation have tarnished rapidly. The promising young politicians who led France to freedom have become part of the sticky, self-perpetuating system. Since World War II money has been inflated so badly that thrift is no longer considered a virtue. The army lost face in 1940 and lost its cadres in Indo-China. Patriotism became meaningless during the appeasement days of the '30s, has since been shouted into hollowness by Communists and diehard nationalists. The national economy has been cemented into an immobile...
...White House was at pains to explain that, with Taftman Hollister in charge, the program had a better chance of overcoming growing congressional resistance to foreign spending. The Taft family's Cincinnati Times-Star glowed with pride, certain that to Hollister, "thrift is more than a word." But newsmen had trouble getting an answer to their key question: Is Hollister for or against foreign...