Word: thrift
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...America who goes to France, and the town which became the headquarters of General Pershing is Chaumont. Our government is abundantly able to repay those barrels of gunpowder if the people stand behind it with their money. The Franklin Thrift Stamp Drive is asking you to do this. The appeal of Franklin: "for want of due returns, they being of great amount, has finally much distressed him," reminds us of our debt more powerfully now that France has sacrificed her all, than it did when Chaumont advanced us 2,000 barrels of gunpowder...
...been speculative, but seldom a security investor. Here and there is the home owner. Overtopping him by a vast majority has been the renting wage-worker, the spender, the taker of chances and the come-easy-go-easy type of citizen. In a land of abundance, frugality and thrift have held their places only spasmodically and among the minority...
Swiftly the screen of circumstances is being shifted. In the space of twelve months hundreds of thousands of Americans have become security holders, many little realizing the significance of their changing attitude. They have become Liberty Bond holders, buyers of Thrift Stamps. Many have not known, do not yet know that that which they do for their country in its crucial hour is certain to create a new instinct that of a fixed habit of saving and sound investment...
...theory carries out. The men or women with a few dollars in Liberty Bonds or Thrift Stamps will add to those dollars. They will regret when an unnecessary dollar must be drawn from their incomes or their bank deposits. With thousands the thrift instinct has been aroused for the first time: More years of war or sudden peace will not affect the personal equation in the preachment of frugality. At first it will be only gradually realized, the evolution of type being brought about, but nevertheless surely the foundation has been laid for a greater and saner, a better...
...great economic problem of the war is that of redirecting our national energy. Questions of money, finance, industry, thrift, taxes, war loans, ships, food, labor,--in fact, every special question is really a part of that great question, and must be solved with reference to it. We must manage some way to redirect our national energy and bring it to bear upon the purpose of the war rather than upon the multifarious purposes of peace. The first question which we must ask regarding every question of public policy, however detailed it may be, is: How will it affect the redistribution...