Word: thrifts
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Dates: during 1950-1959
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...tenderfoot" badge and a plastic bank shaped to look like their hero. As their savings grow, so will their rank-from "wrangler" (a $10 account) to "Bar 20 Foreman" ($500). For all this, the bank paid Cassidy a set fee: 50? per new account plus $1 for the thrift kit. In four days the Citizens' National, Georgia's largest bank, reported more than 1,000 new savings accounts, prepared to expand the club to its 14 branches in other cities. Elsewhere in the U.S., some 200 other banks had started the savings clubs, turning some 196,000 little...
...into every airplane, every ticket office, every hangar and every repair shop, but, in time, left an embodiment of himself in all of them through a series of posters. These bear a picture of him, the words "Captain Eddie Says:"-and various Rickenbacker-ish homilies on the value of thrift, safety and patriotism. Some of his employees refer to the poster picture as Big Brother-but they all respect...
...full page in Look a fortnight ago, Abraham Lincoln's rugged face looked out, seeming to endorse the ten aphorisms printed alongside his picture. Look thought "it's about time for the country to remember" such Lincolnian sayings as "You cannot bring about prosperity by discouraging thrift," "You cannot help the wage earner by pulling down the wage payer," and "You cannot further the brotherhood of man by encouraging class hatred...