Word: thrilling
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Remember Fahrvergnugen, the German tongue twister that Volkswagen adopted for ad campaigns in the early 1990s to express the thrill of driving its cheap, dependable, even lovable cars? For VW owner Ann Jones of Corona, Calif., the experience has been more like far from groovin'. Jones was lured to the Jetta by its stylish looks, elegant interior and solid road handling, which made it seem worth the $18,900 price. But a few months after bringing her new sedan home in 2000, she returned it to the dealer because of an oil leak...
...musicians known for philanthropy, like Santana and Bonnie Raitt. Soon the stars were dropping in for jam sessions. "I was especially knocked out by one of the young girls who I could see was nailing the guitar parts," says Raitt. "The whole experience gave me vivid flashbacks of the thrill and joy I felt every time it was music period...
...crazy enough to jump out of airplanes for kicks, here's a way to double the thrill. A German entrepreneur has created the Skyray, a pair of carbon-fiber wings that give skydivers a bit of extra lift and control. Instead of falling straight down, divers cut through the air at speeds of up to 136 m.p.h. and can stay aloft for an extra minute or so. How does it work? The combination of the wings' shape and the skydiver's position modifies the airstream to create the lift needed to float forward. A similar system was used to cross...
...just completed my first legal music download, courtesy of the iTunes music store and a gift certificate from a friend. It’s a mixed feeling. There is the thrill of choosing individual songs from amongst hundreds of thousands and watching as it takes the few seconds to arrive on your computer—and the smugness of knowing that the RIAA can do nothing. But the thrill is tempered by the feeling of having given in to The Man in the suit. Once you start paying for your music downloads, it’s all downhill?...
...matter how suited the site’s particular brand of judgmentalism seemed to Harvard students, the same campus that ardently embraced Friendster this summer quickly and rightly condemned the facemash as hurtful and demeaning—not to mention illegal under a number of University regulations. The thrill of rating our fellow students and the chance at being named the third-hottest guy or girl in all of Leverett House were not, in the end, as powerful as the urge to protect privacy and defend ourselves against the potential injury such public judgment could cause. Within hours, the facemash?...